Infographics enable information and data to be condensed into an easily intelligible, aesthetically pleasing design. This helps to facilitate the understanding of sometimes complex and convoluted content that most people would probably miss or choose to skim past if it were presented solely as a textual piece. However, creating an excellent infographic is only the first step; no matter how slick and professional the finished piece is, it must be promoted, shared and circulated online in order to generate maximum exposure for your brand.
Share via social media
One of the most fundamental methods for making your infographic popular is by sharing it on social media platforms such as Facebook, Twitter, Tumblr, Pinterest, Flickr and Instagram. You should commit a good few days to trying to share it on these platforms, just as how an artist would promote their music video. The trick is to get it seen by as many people as possible in a short amount of time since this maximizes the possibility of it going viral.
Due to the size restrictions of images on social media, it’s best to host your infographic on a landing page on your website or blog which will serve as its base location. When posting about the infographic on social media, include a thumbnail image of the infographic (this could be the header of the infographic or a section that you feel is particularly eye-catching) and a hyperlink to the landing page. Upon seeing the thumbnail, people will be encouraged to click through to your landing page to see the complete infographic (and perhaps explore the other areas of your website too).
It is also recommended that you include social media buttons on your landing page as this will enable people to share the infographic with ease. If you have a loyal following, putting a brief note at the end of your post imploring people to share the infographic far and wide can dramatically improve its chances of going viral. Additionally, you may wish to consider including an embed code in HTML format so that people can easily post your infographic on their own sites.
Infographic submission sites
There are a range of directories that specialize in infographics such as Visua.ly, Daily Infographic, Cool Infographics and Visual Loop to name a few. These are all very useful sites to upload to as the people who browse them love infographics - so you’ve got a captive audience to begin with! Getting featured on these directories not only helps to generate new inbound links to your website (which is great for SEO), it also helps to boost the exposure of your brand.
Contacting some influential bloggers within your niche may also help your cause, so long as you approach them in a dignified way! Bloggers love to share visual content, especially if it pertains to the types of topics that they are already writing about. They get some great new content to feature on their site and you get some new fans in the process - its a win-win scenario!
Leverage your personal network
While reaching out to the world wide web and encouraging people to share your infographic is highly recommended, don’t forget to ask for assistance from the people closer to home. Personally asking business associates and friends to share the infographic with their own networks can be an excellent way to jumpstart the process of getting your infographic to go viral. While you may wish to post a LinkedIn update and request that your associates share the infographic - it’s more profitable to actually open up one-to-one dialogues with people. Even if your associates are not in the same niche as you; the more exposure the better.
Affirm credit for your work
Since some people are likely to share your infographic without mentioning your website, it’s worth putting your business logo and URL clearly on display so that it’s easy for people to track you down. The best place to include this information is in the footer of the infographic, alongside any sources you’ve referenced throughout the piece.
Give and you shall receive
In the information age, high quality content that people can access for free is always appreciated. So long as your infographic provides genuine value, whether in the form of education or entertainment, know that you are doing people a service by promoting it. Of course, getting an infographic to go viral will benefit your brand’s reputation, but this is merely the byproduct of creating a great piece of content that people enjoy. Marketing and sales strategist David Meerman Scott is a firm advocate of giving away content for free, and in one of his blog posts he states:
“Sure some people will just take. But others will share the love with their friends, colleagues, and family members, which helps spread your ideas. Other people will want to give you something in return, like their money when they purchase your products.”