In order to get your message heard in a world suffering from information overload, it’s essential to include visual content as part of your marketing strategy. When people arrive on a website and immediately see large amounts of text, there’s a good chance they will skim through it without taking in all the important pieces of information. The solution to this is condensing the amount of text on your site and supplementing it with other forms of clever visual marketing. An animated explainer video is a great way to spice up your landing page and capture people’s attention right from the start. Here are some of the main benefits of featuring an awesome explainer video on your site.
Engage your audience
An animated video allows you to introduce your business, advertise your services and explain the inner workings of your products. good explainer videos are engaging because they feature a driving narrative, excellent voice acting, catchy music and often some form of comic element (provided that it’s appropriate for the target audience). With a highly informative video on the front page of your site, it shows from the offset that your business has authentic industry knowledge, making people more encouraged to do business with you.
Stand out from the crowd
An explainer video adds a unique focal point to your site which may be missing from your competitors' sites, immediately separating you from the pack. Even if your products and services are not overwhelmingly original, a clever explainer video will allow you to add some personality to your brand and showcase your creativity. If a person is willing to spend several minutes watching your explainer video, there’s a high chance that they will be interested in checking out the rest of your site too.
Boost conversion rates
One of the most fundamental reasons to get an explainer video is to boost your sales. For instance, CaseComplete raised their conversion rate by 23% after introducing an explainer video on their site. A study from Internet Retailer has revealed that customers are 85% more likely to buy from you if you have a video demonstrating your product. Considering that online video now accounts for 50% of all mobile traffic, it’s a no brainer to utilize video as a marketing tool for your business, regardless of your industry. You may wish to upload your video to YouTube and embed it on your site. YouTube analytics will provide you with detailed information about the kinds of people who have watched your video - and if they did watch it to the end, then it’s highly likely that they will be receptive to subsequent marketing endeavors.
Boost website traffic
By posting your video on a sharable platform such as YouTube, this will encourage people to distribute the video amongst their own networks, bringing new people to your site as a consequence. By expanding your brand’s outreach through the use of video content, new demographics may become interested in your products and services. If your video starts to trend and amasses many hits, this will result in a surge of traffic to your site.
A flashy new explainer video is guaranteed to keep people on your site for longer, increase conversions and improve the reputation of your brand. At Mammoth Infographics, we’re confident we can create an entertaining video which will succinctly convey the benefits of your products and services in only a couple of minutes. We’re happy to provide a free consultation to demonstrate how an animated explainer video can benefit your business today - so please don’t hesitate to get in contact!