Understanding what makes an infographic awesome is only part of the puzzle - it’s also important to know what mistakes to avoid! When infographics became hugely popular several years ago, everyone and their grandmother decided to have one commissioned, thinking it would be an instant shortcut to internet notoriety. Because of the influx of badly written, poorly designed infographics, many marketing experts declared that infographics were dead. At Mammoth Infographics, we know better than that! Good infographics will continue to live on, despite how many underwhelming pieces end up in the infographic graveyard, collecting dust with no shares and likes. To ensure your infographic survives and thrives, be sure to avoid these common mistakes.
When a trending topic hits, it’s highly desirable to produce the first infographic about it. However, please don’t be tempted to neglect verifying your facts and stats just because you’re in a rush to get the infographic completed. Releasing an infographic with the wrong information could not only be embarrassing, but you also risk losing a degree of credibility. Make sure that your spelling and grammar is as accurate as the information being presented. Your infographic should be an extension of your brand, so it is inexcusable if you tarnish it with silly mistakes!
Too much text
A major challenge for anyone producing an infographic is keeping the text as compendious as possible. When planning the layout, approximately 30% text and 70% visuals is a good ratio to strive for. Ensure that the text is punchy and supports the narrative - this will allow the visual elements to take the forefront and keep people engaged. Even though the text is a supporting element, it’s always important to take you time when crafting it - you want to avoid the scenario where an infographic becomes superficial due to the textual information not matching the quality of the design.
Forgetting about size
Before the design phase begins, it’s important to consider where the final piece will be uploaded. Time and time again you see infographics posted on blogs which were clearly designed with larger dimensions in mind - the easiest way to spot this is if the text is too small! At Mammoth Infographics, we always strive to get a clear idea of what you want to do with the infographic once it’s complete - this way there are no nasty surprises when you upload the piece to your landing page.
Lack of promotion
Even if you’ve produced an excellent infographic, it won’t gain the exposure it deserves unless you work diligently to promote it. The more you circulate it online, the more likely your infographic will generate engagement. Always remember to link back to your site and include your brand details within the infographic - after reading an awesome infographic, people will feel encouraged to check out the business that published it! It’s fundamental that you not only share your infographic online, but also leverage your personal network in order to promote the piece. Don’t think you're being rude by asking a blogger to feature your infographic - they’re getting some great visual content to feature and write about.
Getting your target audience wrong
This is a huge, yet surprisingly common mistake that people make with their infographics. By learning about a particular demographic, you’re far more likely to be able to deliver an infographic which resonates deeply and thus cultivates engagement. Perform some online research to figure out what the needs and requirements of your audience are. By uncovering what is currently missing in your industry, you can use your infographic to fill that gap. When searching for topics for your infographic, it pays to browse your competitors’ websites, as advocated by CEO of BoostSuite.com and marketing specialist Aaron Houghton:
“Subscribe to your competitors’ blogs and email newsletters so that you receive their content automatically. Many companies publicly announce information that they probably should have only shared with their customers. Use this as an opportunity to keep an eye on your competition and to learn about the topics they’re talking about with their customers. If they think something is worth writing about, maybe you should too.”
Boring people to sleep
If you state the obvious in your infographic, you will quickly lose people's attention. The same will happen if you provide information that is quite frankly, boring! It’s likely that there are other infographics out there covering your topic, so you want to set yours out from the rest. If you can include some quirky anecdotes and uncommon pieces of information, do so without hesitation - this kind of stuff is excellent for spiking emotions and keeping people engaged. If possible, use your infographic to explore the topic from an alternative angle and support your argument with captivating visuals.