book reviews

Content Machine by Dan Norris

Content Machine by Dan Norris

Content Machine by Dan Morris is an essential read for anyone looking to grow an online business without a significant advertising budget. In the introduction of the book, Dan tells the highly relatable story of his early failures in the world of entrepreneurship, most poignantly, his inability to market his business effectively. After failing to grow his business with a multitude of content marketing tactics, things changed when he decided to measure the success of his content by how much traction it received (rather than by how much time he spent creating it.