Content Machine by Dan Morris is an essential read for anyone looking to grow an online business without a significant advertising budget. In the introduction of the book, Dan tells the highly relatable story of his early failures in the world of entrepreneurship, most poignantly, his inability to market his business effectively. After failing to grow his business with a multitude of content marketing tactics, things changed when he decided to measure the success of his content by how much traction it received (rather than by how much time he spent creating it.
Including an animated explainer video on your landing page can help propel your business to dizzying heights. You may be thinking that your niche isn't exciting enough to have an animated video, but it’s always possible to translate your products and services into an engaging, attractive and concise story. Explainer videos have become one of the most effective tools for connecting with new customers - research suggests that including a video on your landing page can increase conversions by 80%. If you're considering commissioning an explainer video and need some inspiration, here are 8 excellent examples.
Believing that customers will make a purchase based solely on the merits of your products or services is wishful thinking - in order for this to happen, social proof must be leveraged. From an evolutionary perspective, following the footsteps of your tribe was an effective strategy for avoiding predators and staying alive in the ancient world. While our survival is no longer under threat in modern day societies, the tendency to look to others to inform our decisions is still hardwired into our psychology.
Mammoth Infographics caught up with Ann Hawkins to discuss growth strategies, effective web design, copywriting and relationship building.
Ann started her first business in 1986 and has been inspiring and supporting owners of small businesses through workshops, online training programmes and networking events since 2005. She was a founder of The Business Hub Radio Show where she produced The A-Z of Business Success, and helped present the show for four years before it was taken over by Lloyds Bank. A long time blogger and early adopter of social networking, she also founded The Social Media Show, a weekly podcast of cutting edge interviews.
If you’re actively involved in content marketing, it can often feel as if the time and energy you spend crafting your content is not adequately rewarded in terms of engagement and traffic (this is particularly true for small businesses and startups who haven’t yet established a loyal audience).
Fortunately, not all content needs to be 100% original - instead of sitting down and creating something from scratch, you can generate engagement by promoting an old piece of content which has been upgraded, edited or transformed into something shiny and new. If you’re spending less time creating content - this gives you more time to promote it! Here are 5 ways to repurpose your old content and boost its lifespan.
In a previous article we covered some of the most common infographic design flaws, including: inappropriate sources, a lack of narrative structure, poor design and inadequate data visualizations. Partly for constructive criticism and partly for good humor, here are 10 of the most potent examples of what to avoid when constructing an infographic.
In order to get your message heard in a world suffering from information overload, it’s essential to include visual content as part of your marketing strategy. When people arrive on a website and immediately see large amounts of text, there’s a good chance they will skim through it without taking in all the important pieces of information.
It doesn't matter if you're a small business or a large corporation. Every marketer has a desire, nay, a NEED, to connect with your target audience on a deep and personal level. If you listen to what your target audience is asking for, you can use social media marketing to point them in the right direction, usually to your website or blog.
A common misconception is that blogging is an outdated form of marketing, yet industry research proves exactly the opposite. According to HubSpot, 92% of companies who blog multiple times per day have acquired a customer from their blog and the average company that blogs gets 97% more inbound links as a result. Here are some of the reasons why you should consider starting a blog for your business.
Understanding what makes an infographic awesome is only part of the puzzle - it’s also important to know what mistakes to avoid! When infographics became hugely popular several years ago, everyone and their grandmother decided to have one commissioned, thinking it would be an instant shortcut to internet notoriety. Because of the influx of badly written, poorly designed infographics, many marketing experts declared that infographics were dead. At Mammoth Infographics, we know better than that! Good infographics will continue to live on, despite how many underwhelming pieces end up in the infographic graveyard, collecting dust with no shares and likes. To ensure your infographic survives and thrives, be sure to avoid these common mistakes.