A common misconception is that blogging is an outdated form of marketing, yet industry research proves exactly the opposite. According to HubSpot, 92% of companies who blog multiple times per day have acquired a customer from their blog and the average company that blogs gets 97% more inbound links as a result. Here are some of the reasons why you should consider starting a blog for your business.
As a teenager in 1998, I can still remember the time my mother returned from work one evening after purchasing a first-edition iMac G3. In an era where people associated personal computers with gray, uninspiring boxes, the iMac was a dazzling new product that was alarmingly out of touch with the status quo. From the ergonomic design of the mouse to the translucent, bondi blue casing, the iMac didn’t look like a technology product - in fact, it didn't look like it was made on this planet! Marketing the iMac as a personal accessory instead of a technology product marked a revolutionary shift in thinking; one which helped to dramatically improve the profitability of Apple. Not only was the iMac aesthetically captivating, it was also designed around customer desires - specifically the desire to access the internet quickly and easily. With a built-in 56k modem, a blazingly fast processor and no floppy drive (which seemed confusing at the time), this was truly a product for designed for the age of information.
When's the last time you were truly shocked or riveted by an innovation? Once in a while a concept will come along that truly awes the public, but for the most part, creative recycling has saturated the world of today. Ironically, as technology helps the human race to connect, unique ideas are becoming scarce - what is presently considered "unique" by most individuals is often a concept that already exists but has been modified or upgraded in some way. Nowadays, it's very easy to capitalize upon someone else's idea structure - simply replicate the foundations of the concept and implement your own "flare" or "twist". Now you have manifested a fully marketable monster; an entirely new brand or product (or so you'll have the public thinking).