Understanding what makes an infographic awesome is only part of the puzzle - it’s also important to know what mistakes to avoid! When infographics became hugely popular several years ago, everyone and their grandmother decided to have one commissioned, thinking it would be an instant shortcut to internet notoriety. Because of the influx of badly written, poorly designed infographics, many marketing experts declared that infographics were dead. At Mammoth Infographics, we know better than that! Good infographics will continue to live on, despite how many underwhelming pieces end up in the infographic graveyard, collecting dust with no shares and likes. To ensure your infographic survives and thrives, be sure to avoid these common mistakes.
No matter how great your products and services are, no one will be purchasing them unless they can find your business online! This is just as true for local businesses as it is for digital ones - research indicates that 94% of US smartphone users look for local information on their phone and 90% take action a consequence. Brand awareness is extremely important, not only for bringing in new customers but for ensuring the sustainability of your business in the long-run. A highly successful business knows how to build a community around its brand - this is achieved providing huge value to people, often in the form of free, digital content. Here are 5 easy ways to increase the exposure of your brand.
The growth of infographics has surged exponentially over the last 5 years, and it’s easy to see why. With over 500 million tweets and 300 million Facebook photos uploaded on a daily basis, most online information gets overlooked if it is not presented in a way that immediately captures people’s attention. Studies have shown that 90% of the information that we remember is based on visual impact, and since we’re living in an era of mass information and short attention spans, infographics represent one of the most effective marketing tools for cutting through the noise and getting your voice heard. Once you’ve decided to have an infographic commissioned, the first (and most important) part of the process is picking the right topic.
Infographics enable information and data to be condensed into an easily intelligible, aesthetically pleasing design. This helps to facilitate the understanding of sometimes complex and convoluted content that most people would probably miss or choose to skim past if it were presented solely as a textual piece. However, creating an excellent infographic is only the first step; no matter how slick and professional the finished piece is, it must be promoted, shared and circulated online in order to generate maximum exposure for your brand.