marketing

The ultimate guide to a high converting product page

The ultimate guide to a high converting product page

E-commerce is booming at the moment. Thanks to a rise in mobile internet access and a culture of instant gratification, consumers are far inclined to order a product by clicking a button rather than going to a physical store.

In a recent study, it was estimated that global e-commerce sales will increase from $1.3 trillion in 2014 to $4.5 trillion in 2021.

With platforms like Shopify enabling entrepreneurs to build their own e-commerce store in less than an afternoon, everyone is jumping on the e-commerce bandwagon.

However, getting a store up and running is a lot easier then generating consistent profits.

Guest blogging 101: how to pitch, write and promote an excellent guest post

Guest blogging 101: how to pitch, write and promote an excellent guest post

Guest blogging is one of the best ways to improve brand awareness, and it costs absolutely nothing (other than time and dedication). We’re fortunate to have been featured in Convince and ConvertKissmetrics and Duct Tape Marketing. Each one of our guest posts resulted in a surge in traffic and new inquiries, and while short-term benefits such as these are great, we ultimately sought out these guest blogging opportunities as a way to build our brand for the long-term.

5 beautiful eco-friendly infographics

5 beautiful eco-friendly infographics

There are a number of environmental issues currently ravaging our planet, including: overpopulation, climate change, deforestation, ocean acidification, ozone layer depletion and more. While finding appropriate solutions to these problems is certainly challenging, progress is being made and thanks to the internet, awareness of environmental issues has never been higher.

What's the difference between an infographic and data visualization?

What's the difference between an infographic and data visualization?

Data visualizations and infographics are two of the most powerful mediums for conveying information in a visual context. Because both mediums contain vast quantities of data, provide (often breathtaking) visual displays and help to facilitate an understanding of complex concepts or information, the two terms are often used interchangeably. However, there are subtle but distinct differences between data visualizations and infographics.

8 outstanding animated explainer videos

8 outstanding animated explainer videos

Including an animated explainer video on your landing page can help propel your business to dizzying heights. You may be thinking that your niche isn't exciting enough to have an animated video, but it’s always possible to translate your products and services into an engaging, attractive and concise story. Explainer videos have become one of the most effective tools for connecting with new customers - research suggests that including a video on your landing page can increase conversions by 80%. If you're considering commissioning an explainer video and need some inspiration, here are 8 excellent examples.

3 social proof elements to boost your website's credibility

3 social proof elements to boost your website's credibility

Believing that customers will make a purchase based solely on the merits of your products or services is wishful thinking - in order for this to happen, social proof must be leveraged. From an evolutionary perspective, following the footsteps of your tribe was an effective strategy for avoiding predators and staying alive in the ancient world. While our survival is no longer under threat in modern day societies, the tendency to look to others to inform our decisions is still hardwired into our psychology.

5 creative ideas for repurposing old content

5 creative ideas for repurposing old content

If you’re actively involved in content marketing, it can often feel as if the time and energy you spend crafting your content is not adequately rewarded in terms of engagement and traffic (this is particularly true for small businesses and startups who haven’t yet established a loyal audience). 

Fortunately, not all content needs to be 100% original - instead of sitting down and creating something from scratch, you can generate engagement by promoting an old piece of content which has been upgraded, edited or transformed into something shiny and new. If you’re spending less time creating content - this gives you more time to promote it! Here are 5 ways to repurpose your old content and boost its lifespan.

How animated explainer videos can revolutionize your business

How animated explainer videos can revolutionize your business

In order to get your message heard in a world suffering from information overload, it’s essential to include visual content as part of your marketing strategy. When people arrive on a website and immediately see large amounts of text, there’s a good chance they will skim through it without taking in all the important pieces of information.

5 reasons why your business needs a blog

5 reasons why your business needs a blog

A common misconception is that blogging is an outdated form of marketing, yet industry research proves exactly the opposite. According to HubSpot, 92% of companies who blog multiple times per day have acquired a customer from their blog and the average company that blogs gets 97% more inbound links as a result. Here are some of the reasons why you should consider starting a blog for your business.