There are a number of environmental issues currently ravaging our planet, including: overpopulation, climate change, deforestation, ocean acidification, ozone layer depletion and more. While finding appropriate solutions to these problems is certainly challenging, progress is being made and thanks to the internet, awareness of environmental issues has never been higher.
Data visualizations and infographics are two of the most powerful mediums for conveying information in a visual context. Because both mediums contain vast quantities of data, provide (often breathtaking) visual displays and help to facilitate an understanding of complex concepts or information, the two terms are often used interchangeably. However, there are subtle but distinct differences between data visualizations and infographics.
Including an animated explainer video on your landing page can help propel your business to dizzying heights. You may be thinking that your niche isn't exciting enough to have an animated video, but it’s always possible to translate your products and services into an engaging, attractive and concise story. Explainer videos have become one of the most effective tools for connecting with new customers - research suggests that including a video on your landing page can increase conversions by 80%. If you're considering commissioning an explainer video and need some inspiration, here are 8 excellent examples.
If you’re actively involved in content marketing, it can often feel as if the time and energy you spend crafting your content is not adequately rewarded in terms of engagement and traffic (this is particularly true for small businesses and startups who haven’t yet established a loyal audience).
Fortunately, not all content needs to be 100% original - instead of sitting down and creating something from scratch, you can generate engagement by promoting an old piece of content which has been upgraded, edited or transformed into something shiny and new. If you’re spending less time creating content - this gives you more time to promote it! Here are 5 ways to repurpose your old content and boost its lifespan.
In a previous article we covered some of the most common infographic design flaws, including: inappropriate sources, a lack of narrative structure, poor design and inadequate data visualizations. Partly for constructive criticism and partly for good humor, here are 10 of the most potent examples of what to avoid when constructing an infographic.
Understanding what makes an infographic awesome is only part of the puzzle - it’s also important to know what mistakes to avoid! When infographics became hugely popular several years ago, everyone and their grandmother decided to have one commissioned, thinking it would be an instant shortcut to internet notoriety. Because of the influx of badly written, poorly designed infographics, many marketing experts declared that infographics were dead. At Mammoth Infographics, we know better than that! Good infographics will continue to live on, despite how many underwhelming pieces end up in the infographic graveyard, collecting dust with no shares and likes. To ensure your infographic survives and thrives, be sure to avoid these common mistakes.
As a teenager in 1998, I can still remember the time my mother returned from work one evening after purchasing a first-edition iMac G3. In an era where people associated personal computers with gray, uninspiring boxes, the iMac was a dazzling new product that was alarmingly out of touch with the status quo. From the ergonomic design of the mouse to the translucent, bondi blue casing, the iMac didn’t look like a technology product - in fact, it didn't look like it was made on this planet! Marketing the iMac as a personal accessory instead of a technology product marked a revolutionary shift in thinking; one which helped to dramatically improve the profitability of Apple. Not only was the iMac aesthetically captivating, it was also designed around customer desires - specifically the desire to access the internet quickly and easily. With a built-in 56k modem, a blazingly fast processor and no floppy drive (which seemed confusing at the time), this was truly a product for designed for the age of information.
If you’ve decided to commission an infographic, you’ve probably envisioned it being shared far and wide, with numerous inbound links being generated and niche experts featuring it on their blogs. Unfortunately, the mere act of creating an infographic is not enough to dramatically boost the exposure of your brand - the infographic has to actually be worth sharing! While many mediocre and substandard infographics have gained recognition due to diligent promotional endeavors (or because they’ve been authored by a business which already has a large following), it’s a lot more productive to have a great infographic to promote in the first place. At Mammoth Infographics, we believe that if an infographic is to be successful, it must incorporate the following features.