business

The ultimate guide to a high converting product page

The ultimate guide to a high converting product page

E-commerce is booming at the moment. Thanks to a rise in mobile internet access and a culture of instant gratification, consumers are far inclined to order a product by clicking a button rather than going to a physical store.

In a recent study, it was estimated that global e-commerce sales will increase from $1.3 trillion in 2014 to $4.5 trillion in 2021.

With platforms like Shopify enabling entrepreneurs to build their own e-commerce store in less than an afternoon, everyone is jumping on the e-commerce bandwagon.

However, getting a store up and running is a lot easier then generating consistent profits.

The number one tip for managing remote teams

The number one tip for managing remote teams

Since the advent of high-speed internet access, remote work has become infinitely more prevalent. A recent Gallup poll found that 37% of US workers have telecommunicated, compared to only 9% in 1995! Companies can save money on overheads associated with physical workspaces while enlisting the services of specialist workers from diverse geographic regions. 

Contrary to popular wisdom, a TINYpulse survey found that 91% of workers were more productive as a result of their remote working arrangements. Your employees don’t need to be in the same office in order to get their work done! However, if you aren’t seeing your employees every day, conventional management techniques need to evolve in order to get the most out of your remote workforce.

Why open-plan offices should be outlawed

Why open-plan offices should be outlawed

Ironically, open-plan offices were innovated by German designers in the 1950s as an attempt to break down barriers and help bring people together. Unfortunately, sociopathic business leaders quickly realized that this well-intentioned office plan could be used for packing as many workers into a space as possible, therefore bringing down costs. As the 20th century progressed, open-plan offices became the standard in workplace design, and while costs were saved initially, far more problems were created in the long-term. Today, open-plan offices are the source of mental anguish, paranoia and poor health for millions of employees around the world.

Guest blogging 101: how to pitch, write and promote an excellent guest post

Guest blogging 101: how to pitch, write and promote an excellent guest post

Guest blogging is one of the best ways to improve brand awareness, and it costs absolutely nothing (other than time and dedication). We’re fortunate to have been featured in Convince and ConvertKissmetrics and Duct Tape Marketing. Each one of our guest posts resulted in a surge in traffic and new inquiries, and while short-term benefits such as these are great, we ultimately sought out these guest blogging opportunities as a way to build our brand for the long-term.

Why no one is learning from learning games and what to do about it

Why no one is learning from learning games and what to do about it

Thousands of learning apps have hit the market and the impact on math and science scores is a big, fat zero. 

With games that teach everything from multiplication to chemical bonding, this should be the smartest generation ever. Actually, since the invention of the iPad, the change in scores of American students in math and science has been – well, nonexistent.

Why?

8 outstanding animated explainer videos

8 outstanding animated explainer videos

Including an animated explainer video on your landing page can help propel your business to dizzying heights. You may be thinking that your niche isn't exciting enough to have an animated video, but it’s always possible to translate your products and services into an engaging, attractive and concise story. Explainer videos have become one of the most effective tools for connecting with new customers - research suggests that including a video on your landing page can increase conversions by 80%. If you're considering commissioning an explainer video and need some inspiration, here are 8 excellent examples.

3 social proof elements to boost your website's credibility

3 social proof elements to boost your website's credibility

Believing that customers will make a purchase based solely on the merits of your products or services is wishful thinking - in order for this to happen, social proof must be leveraged. From an evolutionary perspective, following the footsteps of your tribe was an effective strategy for avoiding predators and staying alive in the ancient world. While our survival is no longer under threat in modern day societies, the tendency to look to others to inform our decisions is still hardwired into our psychology.

An interview with Ann Hawkins

An interview with Ann Hawkins

Mammoth Infographics caught up with Ann Hawkins to discuss growth strategies, effective web design, copywriting and relationship building.

Ann started her first business in 1986 and has been inspiring and supporting owners of small businesses through workshops, online training programmes and networking events since 2005. She was a founder of The Business Hub Radio Show where she produced The A-Z of Business Success, and helped present the show for four years before it was taken over by Lloyds Bank. A long time blogger and early adopter of social networking, she also founded The Social Media Show, a weekly podcast of cutting edge interviews.

How animated explainer videos can revolutionize your business

How animated explainer videos can revolutionize your business

In order to get your message heard in a world suffering from information overload, it’s essential to include visual content as part of your marketing strategy. When people arrive on a website and immediately see large amounts of text, there’s a good chance they will skim through it without taking in all the important pieces of information.