Until recently, virtual reality was primarily known as a tool for gaming fanatics to lose touch with reality! However, due to advancements in both attitudes and technology, this is no longer the case. In fact, you may find VR to be a plausible tool for expanding your business in the near future.
If you were not in attendance at the Cannes Lions advertising festival, you probably missed Google’s prediction that VR will revolutionize the business world. Here are four potential benefits of using VR for businesses.
1. Customer engagement
While there are many marketing tools to choose from, few provide the unique customer experience of VR. This is due to the simulations VR provides - exciting potential consumers with visual representations of products and services, all without having to compromise comfort!
Companies like Marriott have already begun to realize the strength of this marketing format and are currently using VR to promote their advertising campaigns. VR has the capacity to promote your business like never before, distinguishing it from your competitors by delivering personal immersive and interactive experiences.
2. Innovation and modernity
VR is a great tool for conveying the core services and messages of your business – it utilizes trending technology and provides a unique platform for increasing brand awareness. We can learn from the world’s first fully digital car showroom, located in London and produced by Audi.
This progressive form of marketing waves goodbye to traditional ways of enticing members of the public, and encourages content creators to explore new grounds. In other words, your business has the ability to update consumers through a fresh medium that will continue to flourish.
3. Cost effectiveness
Every business looks at ways to reduce their expenditure without negatively impacting their objectives. VR can enable a business to develop a product or service with cost effective techniques (such as testing and sampling) before releasing it for mass consumption.
VR headsets, such as Samsung Gear VR and the Oculus Rift, may scare the average business owner due to their hefty price tags, however, the introduction of alternatives like Google Cardboard provide a highly competent 360* experience at a reasonable price. This device works by merging a smart phone and an app with the Cardboard headset, and is compatible with both IOS and Android.
4. Brand reputation
The visceral impact offered by VR differentiates it from every other marketing tool. VR can create a relationship with a consumer, enriched with intimacy and insight, in a very short space of time.
With powerful storytelling that is tailored to a specific audience, VR can captivate people and leave them with a sense of wonder and intrigue. Powerful experiences such as these only help to build a sense of personal connection with a brand.
The relationship between virtual reality and business has yet to truly blossom. However, even at this early stage it offers endless possibilities in communication and interaction that could eventually blow other marketing tools out of the water.
The ability to provide a highly abstract yet comfortable experience for the user is unique to VR. Additionally, the immersive nature of VR could be extremely effective in enhancing a brand’s long-term reputation! All indicators suggest that VR will have a very bright future in the marketing world.